For April Fools’ Day in Chicago, we turned an ordinary morning commute into pure magic, literally. To celebrate the grand opening of the Harry Potter Store in Chicago, we floated 12 oversized Bertie Bott’s Every Flavour Jelly Beans in the Chicago River, delighting surprised passersby and morning joggers alike.

This large-scale PR stunt required close coordination with the U.S. Coast Guard, the City of Chicago, and multiple municipal agencies to secure the necessary permits and execute the installation flawlessly.

Onsite, visitors could sample Bertie Bott’s Every Flavour Jelly Beans and snap photos with the whimsical floating display—creating a memorable brand moment that blended playful mischief with iconic Harry Potter magic.